How to get over a thousand views on YouTube

As an independent musician try to do absolutely everything I can to promote my music online and in the real word, I’m on all the major social networking sites, I blog, Tweet, podcast, post in forums, put out flyers and posters, hassle journalists and bloggers on a weekly basis and also inevitably, I YouTube!

YouTube’s becoming increasingly more important as a tool to promote yourself, a lot of people actually use it to find and listen to music and it’s now the second most widely used search engine in the world. Many people would rather watch a video explaining the answer to their various internet queries; I mean why just read a lasagne recipe when you can actually watch a semi-professional knock one up on YouTube?

So two years ago I created my very own YouTube account and uploaded my first ever video, which was an animation I was quite proud of at the time, having spent five days solid staring at a computer screen drawing it, and in the background was my song Prettyish, which I’m also fairly proud of. Two years later and that video has just under seven hundred views! Seven hundred! That’s at least eight days of hard graft gone into that! When I total up the recording and animation time! Part of me thinks that it was kind of still worth doing, as it’s a bit of extra content for my site and I still think it looks cool, plus it may have exposed me to a few extra people. However, another part of me thinks “For f*cks sake! Someone just filmed an infant biting his brother’s finger and they’ve got over two hundred and fifty million views! At least let me get past the thousand mark!! For the love of God! That’s something like fifty times more views that the first Moon landing! More people would actually watch this than the….” And then I go and have a nice cup of coffee and chill out for five minutes.



The outcome of this is that it’s long been an ambition of mine to try and get a YouTube video with over a thousand views, and not just because it’s been online for four years and has accidentally turned up in the search results of someone who’s searching for a lasagne recipe or Chocolate Rain. So far I’ve tried making music videos, tutorials and even comedy sketches that in my opinion should appeal to the lowest common denominators that chose to watch Thomas’s finger biting frenzy several million times. At the peak of all this I was actually making a low budget ten minute show, which was rammed with my friends who kindly made themselves look like idiots in front of a camera to help me out, competitions with cash prizes, theme music, title screens, live music and all sorts!


Two years on, and I’ve finally cracked it! I now have a YouTube clip with over one thousand views, and this is how I did it.

One Saturday afternoon I purchased some shoes, and they were slightly uncomfortable, they were quite stiff and they needed a little bit of wearing in, I knew that after a few months of wearing them they’d feel better but I’m impatient and I wanted them to be comfortable straight away. So I headed over to YouTube and searched for some videos about stretching shoes, and I came across a woman called Michelle who had a great idea about putting bags of water into your shoes and then putting them in the freezer. What a bloody good idea! Then I noticed her view stats, her video had over four million views, and then I remembered reading somewhere about making interesting video replies to other people’s videos in order to expose yourself to their viewers, light bulbs were going off all over my lethargic little brain, so I hurriedly got to work!
I filmed my shoe stretching antics, added some music and creative editing and then I uploaded the video, I then added it as a reply to Michelle’s video! Michelle never actually accepted it as a video reply, but due to the fact that I named it “RE: Stretch Shoes With Ice” it started to appear right under her video in the search results for this very specific topic and several months later I have nearly two thousand views and I’ve now added a little annotation to the video to let people know that I make music as well as stretch shoes, so hopefully I’ll be able to get some of that lovely shoe stretching traffic over to Aidy.com :-)



Well, there you have it, the feel good story of the year, I set myself a realistic and attainable goal and I kept plugging away and knocked this virtual curve ball out park! Stay tuned for more of my marketing expoits!

BBC Introducing (Sorted)

I emailed the BBC again today with regards to the uploader still not working on the BBC Introducing page and I actually got a decent reply with some nice simple instructions on how to get your account working if you're having problems. I carried these out myself and my account is once again up and running, so I can now get stuff to the BBC without the cost of material items and postage!

Just submitted the following 3 tracks:
Pain In My Heart
Garden Leave
Race Cars

I already have a lovely confirmation email saying that they've got Pain In My Heart, and these are the steps to carry out if you're having problems with your account:

1. Visit bbc.co.uk/music/introducing/uploader and make sure you are not already signed in - click "Sign Out" in the top right hand corner of the page.

2. Now click the blue Sign In button, and enter your username and your password.

3. You'll then be asked to update your BBC membership account to our new BBC iD system. This should only take a minute, and afterwards you'll be taken back to the BBC Introducing uploader page.

4. You should now see a link on the right hand side of the page which says "Your Artist Profile". Click this button or just copy this URL into your browser http://www.bbc.co.uk/music/introducing/artists/profile/edit

5. You should now be looking at your artist profile. You might find the info boxes on the page are blank - if so, please fill them back in. After making changes, click Update at the bottom of the page.

6. Once you've done that, it will take you to the Track Upload page. Here you can select an MP3 and upload it to us. You should then get a confirmation email within 15 mins or so.

CD Baby

Apologies if this entry seems a slightly biased but I love CDBaby and I’ve used them since around 2003 when I released my first album, I’d actually had plans to release it via MP3.com which used to be an awesome site back in the day but unfortunately they got bought out and things changed so I had to find an alternative. After hunting around I came across CDBaby and a lot of people seemed to have a lot of positive things to say about them, so I decided to try it out.

The concept was fairly simple, I paid a one of set-up fee which I think was around $30 and I mailed them 10 CDs. They then set the product up on their site everytime someone purchased my album they’d take a small percentage and then deposit the rest into my PayPal account. Then when the CDs all sold, I just mailed them some more, simple!! So all I’ve had to do is put a link on my site to CDBaby, where people can purchase my music.

The site itself was setup by a guy called Derek Sivers, whom I actually met once at an informal CDBaby meet up in London last year. He was a professional musician and in the late 90s he wanted to create a way of selling his own CDs online and the whole thing grew from that.

As time’s gone on they’ve added other features and built up a number of partnerships with various digital download and streaming companies like Napster and iTunes, this additional distribution hasn’t cost me anything extra and unlike other companies like TuneCore it doesn’t expire, it just seems to sit there forever or until I want to delete it. It’s easy to set up too, you just log into your account, click on your album and select any digital distribution service you want you’re album to be available on and CDBaby do the rest. Once again they just take a small amount from each sale. They also now offer a digital distribution only service, so you don’t even have to have a physical CD, and they recently branched into singles too, which they’ll set-up for the low cost of $9.

I’m still using CDBaby today, and I still think they’re the best distribution company out there for an indie artist, although recently I’ve also started using BigCartel.com as I’m selling some slightly unusual items that CDBaby don’t cater for such as a limited edition single on 3.5” floppy, which I did for fun and as a cheeky marketing ploy!

Oh and I’d strongly recommend subscribing to the CDBaby DIY Musician’s Podcast, it’s a great resource if you’re looking for new ways to try and promote your music yourself.

www.CDBaby.com