Friday, 5 November 2010
How to get over a thousand views on YouTube
YouTube’s becoming increasingly more important as a tool to promote yourself, a lot of people actually use it to find and listen to music and it’s now the second most widely used search engine in the world. Many people would rather watch a video explaining the answer to their various internet queries; I mean why just read a lasagne recipe when you can actually watch a semi-professional knock one up on YouTube?
So two years ago I created my very own YouTube account and uploaded my first ever video, which was an animation I was quite proud of at the time, having spent five days solid staring at a computer screen drawing it, and in the background was my song Prettyish, which I’m also fairly proud of. Two years later and that video has just under seven hundred views! Seven hundred! That’s at least eight days of hard graft gone into that! When I total up the recording and animation time! Part of me thinks that it was kind of still worth doing, as it’s a bit of extra content for my site and I still think it looks cool, plus it may have exposed me to a few extra people. However, another part of me thinks “For f*cks sake! Someone just filmed an infant biting his brother’s finger and they’ve got over two hundred and fifty million views! At least let me get past the thousand mark!! For the love of God! That’s something like fifty times more views that the first Moon landing! More people would actually watch this than the….” And then I go and have a nice cup of coffee and chill out for five minutes.
The outcome of this is that it’s long been an ambition of mine to try and get a YouTube video with over a thousand views, and not just because it’s been online for four years and has accidentally turned up in the search results of someone who’s searching for a lasagne recipe or Chocolate Rain. So far I’ve tried making music videos, tutorials and even comedy sketches that in my opinion should appeal to the lowest common denominators that chose to watch Thomas’s finger biting frenzy several million times. At the peak of all this I was actually making a low budget ten minute show, which was rammed with my friends who kindly made themselves look like idiots in front of a camera to help me out, competitions with cash prizes, theme music, title screens, live music and all sorts!
Two years on, and I’ve finally cracked it! I now have a YouTube clip with over one thousand views, and this is how I did it.
One Saturday afternoon I purchased some shoes, and they were slightly uncomfortable, they were quite stiff and they needed a little bit of wearing in, I knew that after a few months of wearing them they’d feel better but I’m impatient and I wanted them to be comfortable straight away. So I headed over to YouTube and searched for some videos about stretching shoes, and I came across a woman called Michelle who had a great idea about putting bags of water into your shoes and then putting them in the freezer. What a bloody good idea! Then I noticed her view stats, her video had over four million views, and then I remembered reading somewhere about making interesting video replies to other people’s videos in order to expose yourself to their viewers, light bulbs were going off all over my lethargic little brain, so I hurriedly got to work!
I filmed my shoe stretching antics, added some music and creative editing and then I uploaded the video, I then added it as a reply to Michelle’s video! Michelle never actually accepted it as a video reply, but due to the fact that I named it “RE: Stretch Shoes With Ice” it started to appear right under her video in the search results for this very specific topic and several months later I have nearly two thousand views and I’ve now added a little annotation to the video to let people know that I make music as well as stretch shoes, so hopefully I’ll be able to get some of that lovely shoe stretching traffic over to Aidy.com :-)
Well, there you have it, the feel good story of the year, I set myself a realistic and attainable goal and I kept plugging away and knocked this virtual curve ball out park! Stay tuned for more of my marketing expoits!
Saturday, 2 October 2010
Finally On BBC Radio
Thursday, 16 September 2010
BBC Introducing (Sorted)
I emailed the BBC again today with regards to the uploader still not working on the BBC Introducing page and I actually got a decent reply with some nice simple instructions on how to get your account working if you're having problems. I carried these out myself and my account is once again up and running, so I can now get stuff to the BBC without the cost of material items and postage!
Just submitted the following 3 tracks:
Pain In My Heart
Garden Leave
Race Cars
I already have a lovely confirmation email saying that they've got Pain In My Heart, and these are the steps to carry out if you're having problems with your account:
1. Visit bbc.co.uk/music/introducing/uploader and make sure you are not already signed in - click "Sign Out" in the top right hand corner of the page.
2. Now click the blue Sign In button, and enter your username and your password.
3. You'll then be asked to update your BBC membership account to our new BBC iD system. This should only take a minute, and afterwards you'll be taken back to the BBC Introducing uploader page.
4. You should now see a link on the right hand side of the page which says "Your Artist Profile". Click this button or just copy this URL into your browser http://www.bbc.co.uk/music/introducing/artists/profile/edit
5. You should now be looking at your artist profile. You might find the info boxes on the page are blank - if so, please fill them back in. After making changes, click Update at the bottom of the page.
6. Once you've done that, it will take you to the Track Upload page. Here you can select an MP3 and upload it to us. You should then get a confirmation email within 15 mins or so.
Thursday, 9 September 2010
Music Success In Nine Weeks #6
Monday, 23 August 2010
Music Success In Nine Weeks #5
Tuesday, 10 August 2010
BBC Introducing

Anyway, I'm now in my early thirties and still hammering away at the doors of the BBC, pleading and begging for one of their DJs play me on one of the national stations, and as a result I've also been using the BBC Introducing site to do this. The concept of this site is pretty cool, it gives you the ability to upload up to 3 tracks every 30 days, these tracks are listened to by your local BBC radio station (Cambridge in my case) and if they like any of them, they play them, and if they play them there's also a chance they'll get forwarded to the big boys at Radio 1. This is a great idea in theory as it probably filters the workload for the likes of Huw Stephens and his chums, and it's good for the environment and my wallet, since I don't need to knock up any CDs or purchase any padded envelopes etc...
However, after using BBC Introducing for about a year, I've only managed to get a total of 3 tracks to them, as doesn't actually appear to work the vast majority of the time. The first time I ever used it I received three emails, one for each uploaded track, telling me that they had uploaded with success, then I got three more emails telling, one per track, as each one of my carefully selected songs was listened to by my local BBC Producer. Cool! I was quite happy with this, the tracks didn't get played but that's cool, I waited for a while and then uploaded another three carefully selected songs. This time I didn't get the emails to say they'd been received, so I emailed support. Support told me the BBC Introducing emails had been problematic but everything was working okay so not to worry if I hadn't received anything.
I continued to upload within the given time scales and nothing ever seemed to get anywhere, and I never got any notification emails, even months later, so I emailed once again just to check that my tracks were uploading okay, they assured me they were and even emailed me a list of the last 3 tracks I'd uploaded. The list they emailed me contained the first three tracks I'd uploaded nearly a year ago! I emailed them once again and got no reply, so I'm now back to browsing through the BBC site for postal addresses, buying padded envelopes and burning CDs.
In conclusion it seems fairly hit and miss as to what's actually going on with this site, and I imagine it's not really top of BBCs priority to get it fixed by the sounds of it, I still use it now and again, just in case it's started working again, but I never receive any confirmation emails that would lead me to believe that it's working again. If you have music that you'd like to get into the hands of a BBC Radio DJ, by all means have a punt at BBC Introducing, but send out physical CDs too as it seems fairly unreliable, which is a shame as it's a great idea in theory.
Tuesday, 3 August 2010
Music Success In Nine Weeks #4

Sunday, 18 July 2010
Music Success In Nine Weeks #3
So here we are in Week 2 of Ariel's magical world of Cyber PR, which is all about "The Perfect Pitch". Luckily for me I actually hired a PR man last year who wrote me a couple of bios and I now freely borrow random sentences from those whenever I need to summarize myself within one sentence, however I still went through this section and filled out the three lists which consisted of:
- Artists people think I sound like.
- Artists that influenced me.
- Feelings and vibes that I want my music to convey.
After a couple of attempts at using these lists to create my "perfect pitch" I decided that the one's I'd already been using from the pre-written bios were actually better, so I just used one of those instead, it reads:
"Taking the ramshackle charm of Guided By Voices at their most melodic and adding a boyish enthusiasm that tips its hat to both Weezer and Matthew Sweet."
I said it out loud a few times, and it sounded cool and made me think "I I hadn't heard my music, I'd probably really want to based on that sentence!! I am great!! Grrrrr!!
I then promptly went round the Internet and began plastering it about, if you'd care to check out Aidy.com for example you'll see it proudly displayed on the front page, and next time I make some postcards or flyers, I'll stick it on those too.
I did attempt to test it out on the "fabulous website" 15SecondPitch.com that Ariel suggested, unfortunately after churning away for a couple of minutes it finally came back with:
Microsoft OLE DB Provider for ODBC Drivers error '80040e31'
[Microsoft][ODBC SQL Server Driver]Timeout expired
/new/createuser.asp, line 276
I tried a couple more times and got the same thing. Annoying, but hey ho, at least I've got my little daily notebook of achievements to get me through ;-)
Monday, 12 July 2010
Music Success In Nine Weeks #2
Well I've now gone through the entire book and I've started a few of the later tasks already as I was slightly concerned after reading the fact that potential fans could have the attention span of gnats and may not be prepared to wait for longer than 3.5 seconds for my website to load. So I did a bit of tweaking to Aidy.com. I've enabled caching, enabled gzip and I've also gone through the images on the front page and re-formatted a few of the larger ones. The only thing that's slightly bugging me now is that even though my site loads fairly quickly the Reverbnation widgets that I've got on there don't, and yet these come highly recommended by Ariel. The whole page seems to load in under 3.5 seconds but after it's loaded you can still see these widgets loading up. I've emailed Reverbnation and asked if anything can be done to speed them up a bit. Another thing I've noticed with the Fan Collector widget is that the @ comes out as a “ when viewed using Google Chrome, which seems like a major flaw in an email entry field, though it does work fine in IE.
The other main thing that got my attention upon my first read was the value placed on an email list, which I don't currently have, so I've now started one. I got the ball rolling by asking a few friends if they'd like to be the first of many to join this prestigious contact list and also asked a couple of people that randomly emailed me about my music recently, and I now have an email list in double figures! But I obviously don't want to stop there so I shall continue to ask others and I've also added the previously mentioned Fan Collector widget to my blog, MySpace and Aidy.com. Let's just hope that none of my potential new fans are using Google Chrome ;-)
Week 1 – Getting Mentally Prepared
So after kicking off my email list and streamlining the website I it was time to start going through the book from the beginning, in a more formal manner, so where better to start than Week 1! This chapter actually made me cringe slightly as it reads like a self-help book, encouraging me to write down my dreams and aspirations on paper and then decorate them with coloured crayons and hang them where I (and possibly others that might start to question my manliness) can see them. Never the less, I sat down at my dining room table with a cup of Early Grey and some art supplies and began to scribble.
I found this activity rather challenging, as I have a rough idea in my head of my ambitions and goals, the main one being to actually make enough money from music to be-able to do it full time, but to articulate these ideas into fully formed sentences on paper along with deadlines was slightly more tricky. After a couple of hours I came up with the following:
1. To be-able to quit day job and make a comfortable living from music alone.
2. Complete my Song A Week project at Aidy.com.
3. Increase traffic to Aidy.com to around 1000/day.
4. Get paid TV/Film placement.
5. Increase fan base to at least 1000 solid fans.
6. Sell enough merchandise and music to make at least £2000/month.
After creating this initial list I started going through the other suggested lists and then I decorated my ultimate list of goals as suggested by Ariel and and I hung them up in my kitchen.
On top of all of this I have also purchased myself a little notebook, as per Ariel's advice and each day I'm scribbling down 5 small successes that I've made. Yesterdays list consisted of:
1. Mailed out some CDs to a college radio station that requested them.
2. Added some more people to my mailing list.
3. Purchased and assembled a fan for my housemate who was complaining about the temperature of his room at night time.
4. Added email capturing widget to my MySpace.
5. Did weekly food shop.
Even though this activity felt like a waste of time to someone like myself, I've actually enjoyed doing it and it does leave me thinking “God I'm great! I've done loads today!” So hopefully I'll stick to it, and it'll help keep me motivated throughout the darker hours of my musical endeavours. Once I've finished this blog entry, I'll be-able to put that on todays list!! God I'm great ;-)
Thursday, 8 July 2010
Music Success In Nine Weeks #1
I first came across Ariel Publicity a few years ago, I can't remember how exactly, but it was probably through my usage of CDBaby and somehow I've found myself on founder Ariel Hyatt's mailing list, and I also now follow her antics on Twitter and YouTube. Though I've never paid for the service of Ariel or her company, I'm eager to try out some of the techniques in this book and blog about them to see if I can get anything out of it.
As her site suggests I'm also able to enter her contest for some free Cyber PR by blogging, which is quite cool as I would have probably blogged my experience anyway. If you're interested in my current state of affairs, at the time of writing my stats are roughly:
YouTube VLOG: 40-100 views per week
Twitter Followers: 49
Aidy.com unique hits: 1000/month
Most downloaded track: Hodge Plays Mario Kart, approx 250 downloads
Facebook Fans: 181
As a wise man once said "Let's go, let's get cracking!!"
Wednesday, 23 June 2010
Taxi Rejection #3
CONTEMPORARY COUNTRY SONGS for a Male Artist a la BLAKE SHELTON are wanted by the Dir. of A&R at a Major Nashville Label. Great, conversational lyrics are a must. Familiar Country themes are welcome but must be told in a new and fresh, contemporary way. Uptempos are preferred but they are open to hearing mids and ballads, if they are amazing. Vocal and instrumental demo presentation must be top-notch! Please submit one to three songs online or per CD, include lyrics. All submissions will be screened and critiqued by TAXI and must be received no later than Tuesday, May 18, 2010. TAXI #S100518CO
Feedback


Friday, 18 June 2010
Taxi.com Rejection #2

Thursday, 17 June 2010
CD Baby
The concept was fairly simple, I paid a one of set-up fee which I think was around $30 and I mailed them 10 CDs. They then set the product up on their site everytime someone purchased my album they’d take a small percentage and then deposit the rest into my PayPal account. Then when the CDs all sold, I just mailed them some more, simple!! So all I’ve had to do is put a link on my site to CDBaby, where people can purchase my music.
The site itself was setup by a guy called Derek Sivers, whom I actually met once at an informal CDBaby meet up in London last year. He was a professional musician and in the late 90s he wanted to create a way of selling his own CDs online and the whole thing grew from that.
As time’s gone on they’ve added other features and built up a number of partnerships with various digital download and streaming companies like Napster and iTunes, this additional distribution hasn’t cost me anything extra and unlike other companies like TuneCore it doesn’t expire, it just seems to sit there forever or until I want to delete it. It’s easy to set up too, you just log into your account, click on your album and select any digital distribution service you want you’re album to be available on and CDBaby do the rest. Once again they just take a small amount from each sale. They also now offer a digital distribution only service, so you don’t even have to have a physical CD, and they recently branched into singles too, which they’ll set-up for the low cost of $9.
I’m still using CDBaby today, and I still think they’re the best distribution company out there for an indie artist, although recently I’ve also started using BigCartel.com as I’m selling some slightly unusual items that CDBaby don’t cater for such as a limited edition single on 3.5” floppy, which I did for fun and as a cheeky marketing ploy!
Oh and I’d strongly recommend subscribing to the CDBaby DIY Musician’s Podcast, it’s a great resource if you’re looking for new ways to try and promote your music yourself.
www.CDBaby.com
Monday, 14 June 2010
Taxi.com Rejection #1
Okay, I'm gonna document my Taxi.com experiences via this blog, just as a useful guide to anyone else that might be thinking of using their services, I'm going to try and remain un-biased and actually link to the songs that I've submitted so you can make your own mind up about the feedback I receive from my submissions to them.
Since joining Taxi I've gone through all their listings, submitted a few songs that I thought were relevant and every couple of weeks I've gone through the new listings and done the same thing. I've just now had my first response, and it was a negative one, I submitted 3 songs for the following advert:
"ELECTRONICA SONGS - with vocals - of the 1990s - in the wide range of The Prodigy, Chemical Bros., Moby, etc., needed by a Music Publisher who has signed and placed tons of TAXI songs in various Film/TV projects. Original songs only that have a 1990s style and feel of the artists referenced are what's needed. Universal lyrics that can fit a number of film and TV scenes are what is being looked for here. Excellent vocal and instrumental performances are a must. Please submit one to three songs online or per CD, include lyrics. All submissions will be screened on a YES/NO BASIS - NO CRITIQUES FROM TAXI - and must be received no later than Monday, May 17 2010. TAXI #Y100517EL"
These were the songs:
Normal
Something You Forgot
Quiet Dreaming
They were all rejected on the basis of "Recording", I haven't had anymore feedback than that, as your feedback from Taxi just seems to be a form with some check boxes, which looks like this:

So, I went on the Taxi forum to get some more info and received some really good advice from other Taxi users and some suggestions on improving the recordings. I'll follow this advice and in the meantime, I'm gonna keep plugging away!
Thursday, 27 May 2010
Hodge Plays Mario Kart

Okay, so a couple of weeks ago I watched the incredibly entertaining King of Kong documentary for the first time, after being recommended it by a friend. If you’ve never seen it, I’d highly recommend checking it out. It basically charts the progress of a Steve Wiebe who’s desperately trying to become the world greatest Donkey Kong player.
The whole thing got me thinking about my good friend Andrew Hodge and the fact that he often claims to be the world’s second greatest player of Super Mario Kart on the SNES, apparently he did an online search for the fastest lap times on Rainbow Road (The most difficult Mario Kart track) and he was about a second slower than the fastest lap time ever recorded.
Now, King of Kong heavily featured the website Twin Galaxies, who are the official score keepers for all things video game related are even recognised by The Guinness Book of World Records, so I logged on and looked up the fastest lap time for Rainbow Road, and told Hodge. Turns out that Hodge is quicker! Several seconds quicker in fact!
You can check out the video of Hodge smashing the world record here, and in dedication of this momentous achievement I’ve written a song in his honour simply titled Hodge Plays Mario Kart, which you can download here.
Sunday, 23 May 2010
Joining Taxi.com
I've had a few tunes used in independent productions in the past, its something I'd like to do more of, and Taxi claim to be-able to help with that. I've toyed with the idea of joining for a while now, I've spoken to a few members and received some fairly positive feedback overall, although there are a few negative forum posts out there too.
So, I've shelled out $300 (USA) for a years worth of their service, introduced myself in the Taxi forum and begun the process of submitting songs! It'll be interesting to see how it progresses. In the meantime I've actually learnt a fair bit about tv/film music placement from their online resources and I'm attempting to write some slightly more tv friendly tunes, and cutting back on the "naughty words" lyrically ;-)
Aidy.com
Friday, 7 May 2010
8 Bit Antics

I'm a bit of a geek and a retro gaming enthusiast, and whilst recently visiting Bletchley Park I came accross a CD in the gift shop called The Boy With The Digital Heart by Pixelh8. I've been listening to it a fair bit since, if you're not aware of what he does, he reverse engineers electronic toys and random computer game sound effects to make instrumentals. Any how, this has inspired me to do something similar myself, and after reading a few tutorials I've discovered I can get the old 8-bit Mario, Double Dragon type sound out of Reason by tweaking the SubTractor so I'm in the process of re-recording one of my old tracks Seattle's Filled With Stars, which I'm gonna release next Friday at Aidy.com.